The artist Seamus Wray creates the so-called "Droste Effect" by creating portraits of himself, painting portraits of himself. He started with the picture shown above and mirrored his pose in a photograph of the work. He then repeated this process five times, resulting in a recursive series that changes slightly with each iteration - even two cats appear in the final portraits.
Ray hopes that the possibly endless project will raise questions like, “What's next? Another picture. Are we all just living in the picture? What if it's a painting, inside a painting? "
"I have painted hundreds of self-portraits over the years, and it seemed like a natural extension of them as I seem to go crazy painting myself painting myself."

Much of Ray's work focuses on internet culture and media. He often writes vibrant, intense memes and iconic characters from various TV shows and films, many of which he shares on Instagram.
